IT'S MY CAREER

I am passionate about understanding user behavior and transforming insights into actionable designs that solve complex problems. Throughout my career, I have consistently driven product success by implementing data-driven strategies, optimizing user metrics, and leading collaborative workshops with stakeholders.

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EXPERIENCES

My professional experiences

2025-now

Bravi

Sr. Product Designer

Current

As a product designer as client Órigo Energia, I conducted discovery to optimize communication and channel coasts trough user journey when maximize the automation self-service in App and Customer Portal.

Help to build and document Design System called Sol.is UI.

Skills & Technologies

Chatbot Customer Experience Design System User Journey UX Research

2023-now

Connectmix

Head of Product

  • UX/UI and Researcher conducting end-to-end process from ideas to prototype and validate/test, metrics include;
  • Conduct a Strategic Roadmap of new products and refactoring legacy systems.

Skills & Technologies

Data-driven Leadership Low-code MVP Product Management Roadmap UX Research

Uniceub

Teacher

Current

UX Design Structured and Digital Business Model teacher

2022

Proz Education

Sr. Product Designer and Coordinator

Product designer and coordinator UX team cross platforms ERP at edtech, innovation products and App.

a55 fintech

Sr. Product Designer

UX/UI and Service Designer to mapping process, design new features to loan platform.

Bossabox

Sr. Product Designer

Freelancer as UX/UI and Product Designer

Awari

UX Mentor

UX Course mentor

Clicksign

Sr. Product Designer

As a Product Designer at automation sign fatures team I made a redesign to flow signature product automation and mapping the heuristics, under Shape Up agile methodology and design thinking way of work.

2021

Jüssi

Service Designer Freelancer

Service designer freelancer. I mapped and documented the heuristics evaluation in client product at consultant company.

ília digital

Lead Experience Designer

As a Lead Experience Designer at consultant company I’ve been coordinate some projects from planner to conduction design thinking methods.

Zenvia

UX Designer

Cross functional team UX/UI designer and strategist data-driven. I made the analytical report joining lot of touch points (commercial, support, website and platforms) and help to strategic user flow point of view.

2018 - 2020

Softplan

Product Designer

I was a principal UX designer at department, conducting the end-to-end design thinking process (from business goals to validated prototype) to design a new ERP platform with embed IA.

2010 - 2018

Interagencia

Social Media and Strategic Marketing

Web designer and marketing digital consultant.

It was my small company to work at freelancer in startups projects

2006 - 2010

Inter Sistemas

Developer

Web developer for desktop and mobile applications.

It was my first company self-employed working under contract in startups projects, before I start to working about marketing

EDUCATION & TRAINING

My academic background and professional development

Degree

University of Pernambuco

Bachelor Degree

Computer Science

Aug 2005 - Jan 2010

Skills & Technologies

Code Data Development System Analyst

Federal University of Pernambuco

Bachelor Degree

UX Design

Feb 2015 - Mar 2018

Skills & Technologies

Design Methods Graphic Design IHC UI Interface UX Design

Estácio de Sá

Bachelor Degree

Computer

Skills & Technologies

back-end Code Database Development front-end

Postgraduate

SENAI/SC

MBA

UX Design

Skills & Technologies

Design Methods UI Interface User Centric Design UX Design

Master's degree

University of Santa Catarina

Master`s

Human-computer interaction

Skills & Technologies

Bot IA IHC NLU UX Design